Publicity generated by an International LMHI Congress

Abstract

The International Conference of the LMHI in Koeln (Cologne), Germany in May 1991 had a considerable publicity effect.

2 million readers were reached through articles in the daily press. Several large medical and health journals and magazines informed ca. 500,000 readers. Radio stations reached several hundred thousand listeners.

In the homœopathic press, 19 journals reported the conference. They printed more than 80 items, including lectures given at the conference, reports on the conference, comments, letters to the editor, etc.

The most important dignitaries of Western Germany sent greetings.

The reasons for the conference being successful in the eyes of homœopathic physicians were as follows:

-high quality scientific and cultural programme,

-good interpreters and good quality technical equipment in the conference centre and

-location of the conference in the most densely populated area of Germany with good transport connections.

Key Words

LMHI - Congress - Publicity - Media - Germany