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DOI: 10.5999/aps.2020.02565
Experiences and attitudes toward aesthetic procedures in East Asia: a cross-sectional survey of five geographical regions
Background The demand for aesthetic procedures continues to grow globally, particularly in East Asian countries. The popularity of specific aesthetic procedures varies, however, depending on the particular East Asian geographical region being studied. This study aimed to evaluate the experiences of and attitudes toward aesthetic procedures in five East Asian countries/regions, including China, Japan, South Korea, Hong Kong, and Taiwan.
Methods To recruit participants, an online questionnaire was designed and distributed on social media networks between May 2015 and March 2016. The statistical analysis was conducted using SPSS software, version 22.0.
Results A total of 3,088 people responded (approximately 600 in each country/region). Of these, 940 participants (47.8%) responded that they had experienced at least one aesthetic procedure in the past. Taiwan had the highest number of participants who had experienced at least one procedure (264/940, 41%), with primarily non-surgical experiences. Only in South Korea did surgical cosmetic experiences exceed non-surgical cosmetic experiences (55.9% vs. 44.1%). The popularity of particular procedures and the motivation for undergoing aesthetic procedures varied by country.
Conclusions The popularity of aesthetic procedures continues to evolve. Similar trends were observed across the East Asian regions; however, each country had its unique demands and preferences. The information provided by this study can help aesthetic plastic surgeons further understand the patients in their corresponding region, customize their practice, and develop the requisite skills.
*Current affiliation of Ki-Hyun Cho is Plastic Surgery Department, Cleveland Clinic Foundation, Cleveland, OH, USA.
This article was presented at the PRS Korea Meeting on November 9-11, 2018, in Seoul, Korea.
We would like to express our appreciation to Miss Li-En Huang from the Department of Accounting, National Chengchi University, Taiwan for helping compile and collect the questionnaire.
Supplementary material
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Supplemental Table 1. Questionnaire in English. Supplemental data can be found at https://doi.org/10.5999/aps.2020.02565
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Supplementary material
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Supplemental Table 2. The attitude toward his/her companion to receive aesthetic procedure, in experienced group and nonexperienced group, respectively. Supplemental data can be found at https://doi.org/10.5999/aps.2020.02565
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Supplementary material
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Supplemental Table 3. The attitude toward his/her child to receive aesthetic procedure, in experienced group and non-experienced group, respectively. Supplemental data can be found at https://doi.org/10.5999/aps.2020.02565
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Supplementary material
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Supplemental Table 4. The characteristics of experienced participants who will take aggressive action comparing with relative action, when they have unsatisfied result. Supplemental data can be found at https://doi.org/10.5999/aps.2020.02565
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Publication History
Received: 23 December 2020
Accepted: 29 July 2021
Article published online:
22 May 2022
© 2021. The Korean Society of Plastic and Reconstructive Surgeons. This is an open access article published by Thieme under the terms of the Creative Commons Attribution-NonCommercial License, permitting unrestricted noncommercial use, distribution, and reproduction so long as the original work is given appropriate credit. Contents may not be used for commercial purposes. (https://creativecommons.org/licenses/by-nc/4.0/)
Thieme Medical Publishers, Inc.
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