Impact of Social Media on Current Medical Conferences
02 October 2018
09 December 2018
13 February 2019 (eFirst)
Background Medical conferences are forums for research, continuing medical education, and networking. Social media is increasingly used for communication and networking due to its low cost and ability to overcome large distances. This study investigates the impact that social media brings to the current conference system.
Methods There are three parts of this study: (1) comparing two similar brachial plexus injuries (BPIs) courses without (2009) and with (2017) social media support, and the participants' feedback; (2) sharing our experiences in the management of the 2018 International Course on SuperMicrosurgery (ICSM) conference; and (3) evaluating the studies from the social media platform International Microsurgery Club (IMC), for the consensus pertaining to social media and conference system.
Results With the help of social media, international attendance increased during the 2017 BPI conference compared with the 2009 BPI course (25 nationalities in 2009 vs. 35 in 2017). At least 23% obtained their meeting information through social media. Live surgery was the overall main attraction (79%). The 2018 ICSM meeting revealed that video posts increased attendance; videos that were the most effective in attracting (viewership) were either short or pertained to surgical procedures. Facebook, Messenger, and WeChat smartphone applications were effective for immediate communication and troubleshooting among the participants. From the IMC polls, 78% believe that the social media and the conference complemented each other. 97% attended the conference to update their skills and knowledge.
Conclusion Social media is a quick and economic tool in promoting medical conferences and instant messenger systems offer immediate communication amongst associates. Despite the popularity of social media, the conference still has its irreplaceable role. The combination of the conference and the social media enhances the training and education of microsurgeons.
Keywordssocial media - Facebook - international microsurgery club - medical education - brachial plexus - international course on super microsurgery
None of the authors has financial interests in any of the products, devices, or drugs mentioned in this manuscript.
- 1 Mishra S. Do medical conferences have a role to play? Sharpen the saw. Indian Heart J 2016; 68 (02) 111-113
- 2 Mishra S. Do we need to change the medical curriculum: regarding the pain of others. Indian Heart J 2015; 67 (03) 187-191
- 3 Grajales III FJ, Sheps S, Ho K, Novak-Lauscher H, Eysenbach G. Social media: a review and tutorial of applications in medicine and health care. J Med Internet Res 2014; 16 (02) e13
- 4 Messaoudi T, Bodin F, Hidalgo Diaz JJ. , et al. Evaluation of a new eLearning platform for distance teaching of microsurgery. Chir Main 2015; 34 (03) 109-112
- 5 Mabvuure NT, Rodrigues J, Klimach S, Nduka C. A cross-sectional study of the presence of United Kingdom (UK) plastic surgeons on social media. J Plast Reconstr Aesthet Surg 2014; 67 (03) 362-367
- 6 Chang JB, Woo SL, Cederna PS. Worth the “likes”? the use of facebook among plastic surgeons and its perceived impact. Plast Reconstr Surg 2015; 135 (05) 909e-918e
- 7 Pander T, Pinilla S, Dimitriadis K, Fischer MR. The use of Facebook in medical education--a literature review. GMS Z Med Ausbild 2014; 31 (03) Doc33
- 8 Chang TN, Hsieh F, Wang Z, Kwon S, Lin JA, Tang ET. Social media mediate the education of the global microsurgeons: the experience from International Microsurgery Club. Microsurgery 2018; 38: 596-597
- 9 Chang TN. Knowledge revolution through online interactive platform: international microsurgery club. Int Microsurg J 2017; 1 (02) 1-2
- 10 Kwon SH, Lee CH, Hsu AT. , et al. Use of social media and an online survey to discuss complex reconstructive surgery: a case of upper lip reconstruction with 402 responses from international microsurgeons. J Reconstr Microsurg 2018; 34 (06) 413-419
- 11 Lin JAJ, Omar UF, Mateev M, Chang TN. From virtuality to reality - social media facilitates the interaction between global microsurgeons. Int Microsurg J 2017; 1 (03) 2-5
- 12 Kwon SH, Goh R, Wang ZT, Ting-Hsuan Tang E, Chu CF, Chen YC, Chuieng-Yi Lu J, Wei CY, Ting-Wei Hsu A, Nai-Jen Chang T. Tips for making a successful online microsurgery educational platform: the experience of International Microsurgery Club. Plast Reconstr Surg 2019; 143 (01) 221e-233e
- 13 Mun GH. Ninth congress of world society for reconstructive microsurgery. Microsurgery 2017; 37 (08) 963-964
- 14 Chuang DC-C, Wei F-C, Chang TN-J, Lu JC-Y. A great opportunity to meet and learn from peripheral nerve experts. Int Microsurg J 2017; 1 (02) 4
- 15 Chuang DC-C. Welcome message for the second instructional course on adult brachial plexus injuries. Int Microsurg J 2017; 1 (01) 3
- 16 George DR, Rovniak LS, Kraschnewski JL. Dangers and opportunities for social media in medicine. Clin Obstet Gynecol 2013; 56 (03) 453-462